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Data protection

Privacy Policy

1. Introduction

This Privacy Policy describes how Product2Clip ("we," "us," or "our") collects, uses, discloses, and protects your personal data when you use our service, including our website, editor, rendering services, and WordPress plugin.

We are committed to protecting your privacy and handling your data in accordance with applicable data protection law.

2. Controller

Controller for the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws is:

lepaga GmbH
Pferdebachstr. 38
58455 Witten
Germany
Email: info@lepaga.com

3. Information We Collect

Account and authentication: When you register or log in, we collect your email address and authentication data necessary to provide account access. We may store session data necessary to keep you signed in, such as a session identifier in a cookie.

API keys and plugin usage: If you use Product2Clip through the WordPress plugin or other integrations, we process API keys and related request metadata to authenticate requests and provide the service.

Product and clip data: When you use the service, we process product URLs, product metadata extracted from shop pages, images, generated scene proposals, prompts or editing instructions you provide, render settings, and resulting video files or previews.

Log and technical data: We may collect information your browser, device, shop system, or integration sends when you access the service, such as IP address, browser type, operating system, request timestamps, pages visited, render status, and general usage information. This may include audit entries for registration, account, and subscription changes.

4. How We Use Your Information

Providing the service: We use your data to provide account access, authentication, product parsing, AI-assisted clip proposals, editing, rendering, downloads, plugin integration, and support.

Improving the service: We may use log data, usage information, and aggregated technical data to analyze and improve Product2Clip, including reliability, rendering performance, and user experience.

Communication: We may use your email to send you service-related messages, such as login links, account notices, API key information, render status, or important updates about the service. You can opt out of non-essential marketing communications where we offer them.

5. Product URLs, Generated Clips, and Shop Data

Product2Clip creates video drafts from product pages and related product information. Please ensure that you have the necessary rights to use product images, descriptions, trademarks, and other materials you provide or import through the service.

Generated proposals, previews, and rendered clips are processed to provide the service and may be stored as necessary for editing, downloading, support, abuse prevention, or compliance with our agreements.

For AI-assisted proposals, we may send product-related content, prompts, and context to suitable AI providers such as OpenAI, Anthropic, Google, or z.AI. Please do not submit sensitive or unnecessary personal data in product text or prompts.

We may moderate or remove content that violates our policies, applicable law, or third-party rights.

By using the service, you acknowledge that product-related content and generated clips are processed as described in this Privacy Policy and our Terms.

6. Cookies

We use cookies and similar technologies where necessary to operate the service.

We use the following types of cookies:

  • Strictly necessary: Session cookies or similar identifiers are used to keep you signed in and to provide core service functionality. These cookies are essential and are not optional.
  • Optional: We may use additional cookies for analytics or to remember preferences. You can control or disable non-essential cookies via your browser settings.

Disabling or blocking strictly necessary cookies may prevent you from signing in or using parts of the service. For more on managing cookies, see your browser's help documentation.

7. Usage Analytics with Umami

We use a self-hosted Umami instance to understand usage of our website and editor in aggregated form and to improve Product2Clip. In our configuration, Umami does not set tracking cookies and is not used for advertising, cross-site tracking, or building user profiles across different websites.

We may process page views, referrers, technical browser and device information, timestamps, and basic product interaction events such as registration, checkout start, product parsing, proposal generation, or render queue events. We intentionally do not send email addresses, company names, product URLs, product names, or other directly identifying content as analytics events.

Depending on technical delivery, IP address and user agent may be processed transiently to derive aggregate statistics and detect misuse. The analytics infrastructure is under our control.

8. Data Sharing and Disclosure

Service providers: We may share your data with third-party providers that help us operate the service, such as hosting, email delivery, AI APIs (for example OpenAI, Anthropic, Google, or z.AI), storage, rendering infrastructure, analytics, and payment or account services where applicable. Such providers are bound by data processing agreements and use the data only for the purposes we specify.

Legal and safety: We may disclose your information when required by law or legal process, or when we believe in good faith that disclosure is necessary to protect rights, safety, or property, prevent misuse, or enforce our Terms.

9. Security

We take reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, or alteration. No system can be guaranteed completely secure; we encourage you to safeguard your email account, shop administration account, and API keys.

10. Your Rights

Under applicable data protection law, including the GDPR, you have the right to access, rectify, erase, or restrict processing of your personal data, and the right to data portability and to object to certain processing. To exercise these rights, contact us at info@lepaga.com or via the details in our Imprint.

You have the right to lodge a complaint with a supervisory authority. The competent authority for our place of establishment is:

Die Landesbeauftragte für den Datenschutz Nordrhein-Westfalen
Kavalleriestraße 2-4, 40213 Düsseldorf
E-mail: poststelle@ldi.nrw.de
Internet: https://www.ldi.nrw.de/

11. Data Retention

We retain your personal data for as long as needed to provide the service, comply with legal obligations, resolve disputes, prevent misuse, or enforce our agreements. Session, log, render, and account data may be retained for a limited period or as necessary for the purposes described in this policy and our Terms.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will make the current version available on the service and indicate the date of the last revision. We recommend that you review this policy periodically.

13. Contact

For questions about this Privacy Policy or our data practices, please contact us at info@lepaga.com or see our Imprint for further contact details.

Last revised: 18/05/2026

Product2Clip — a small tool for shopkeepers who'd rather sell than edit.
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